We produced a narrative-led, emotional brand film for Memoria to promote their home memorials teddy bear product. This looked at a young girl struggling to follow her passion for drawing whilst dealing with the loss of her grandfather.
Understanding the emotional connection and overall purpose of Memoria's home memorial products was vital in coming up with an effective idea for a brand film. We focused on showcasing the 'why' instead of the 'what' for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life.
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. We help you tell a story, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.
Memoria
Narrative Storytelling
Brand Films
Category: Strategies
Watkins & Gunn Recruitment
Watkins & Gunn
Watkins & Gunn was awarded UK’s Best Workplaces recognition shortly after we filmed these series of videos. The firm wanted to showcase the stories of proud staff members in order to bolster their recruitment efforts.
People Stories
Telling people stories can help to put the heart into any organisation, campaign or mission. Focusing on authentic and potentially emotional stories of individuals can be valuable in areas such as recruitment efforts, showcasing positive company culture, highlighting skilled and trustworthy staff members, and promoting brand awareness overall.
Video Production
Attention spans are short – we ensure you get your message across effectively. Your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, and focus on your unique selling points, in order to achieve more sales and increase your brand awareness. We’ll ensure we do the competitor analysis, and brainstorm ideas to ensure you stand out in video.
Watkins & Gunn Wellbeing
Watkins & Gunn
Watkins & Gunn are a top, value-driven law firm in South Wales. They were looking to use a video in their award efforts to showcase their wellbeing practices within the firm. Likewise, to use the video around their general recruitment efforts, showing potential lawyers the great culture they're in for if they join the firm. *Video coming soon*
People Stories
Telling people stories can help to put the heart into any organisation, campaign or mission. Focusing on authentic and potentially emotional stories of individuals can be valuable in areas such as recruitment efforts, showcasing positive company culture, highlighting skilled and trustworthy staff members, and promoting brand awareness overall.
Video Production
Attention spans are short – we ensure you get your message across effectively. Your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, and focus on your unique selling points, in order to achieve more sales and increase your brand awareness. We’ll ensure we do the competitor analysis, and brainstorm ideas to ensure you stand out in video.
Watkins & Gunn – Platform
Watkins & Gunn
We produced a series of videos for Watkins & Gunn looking at the individual services they provide. This video looks at the 'Platform', explaining to potential customers how they can help with planning and executing their wills.
Clear Communication
When showcasing the services a business provides, it's important to communicate these in an authentic and trust-worthy manner, whilst displaying the clear ability to provide these services. Having videos for each service on your website can make a huge difference in converting potential customers.
Video Production
Attention spans are short – we ensure you get your message across effectively. Your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, and focus on your unique selling points, in order to achieve more sales and increase your brand awareness. We’ll ensure we do the competitor analysis, and brainstorm ideas to ensure you stand out in video.
Memoria Testimonial
Memoria
We have been working with Memoria on various projects and due to the success of these projects, they offered us to film a video testimonial about our relationship. We've covered brand films, corporate videos, training videos, product videos and more.
Case Studies
If you have delighted clients, ask them to tell their powerful story, talking about the problem you solved for them, or simply about your great service. These are designed to attract more of your ideal clients, showing your expertise in a specific sector or niche. Alongside video testimonials, they can also be documentary-like productions, following a specific project from start to finish.
Memoria – Attended Funerals
Memoria
We produced a promotional video for Memoria discussing the difference between an attended funeral service compared with direct cremations, looking at the things included and costings.
Video Production
Attention spans are short – we ensure you get your message across effectively. Your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, and focus on your unique selling points, in order to achieve more sales and increase your brand awareness. We’ll ensure we do the competitor analysis, and brainstorm ideas to ensure you stand out in video.
Memoria – Products
Memoria
We produced photos and videos for Memoria's brand new home memorial products which included shooting in a studio with a white backdrop and a home setting. These were completed alongside our brand films that told emotional stories for why the products exist.
Eye-catching
Understanding the serious nature of Memoria's products was essential in bringing them to life. Producing relaxing and visually rich content to showcase the products in various settings was ideal for marketing them on different platforms with different target audiences.
Product Videos
Catching peoples attention in a crowded marketplace can be tricky, but using video content tailored to what makes your product special proves time and time again to be the most effective form of marketing. Whether it's a fast paced, quick cutting montage or a delicate and relaxed narrative-led film, we can help.
