We've produced a number of video projects for Memoria, who are one of the largest and most respected funeral providers in the UK. They decided to venture into home memorial products, and we provided studio and lifestyle photography and videos. On this occasion, they were looking to promote their teddy bear product in a more unique manner. Thus, we produced a narrative-led, emotional brand film, in order to connect with people on an authentic level. This looked at a young girl struggling to follow her passion for drawing whilst dealing with the loss of her grandfather.
Understanding the emotional connection and overall purpose of Memoria's home memorial products was vital in coming up with an effective idea for a brand film. We focused on showcasing the 'why' instead of the 'what' for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. People love stories and want to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.
Memoria
Narrative Storytelling
Brand Films
Author: Haydn Wakeling
Watkins & Gunn Recruitment
Watkins & Gunn
We've worked with Watkins & Gunn Solicitors on many projects over the years, as part of our legal video services, and on this occasion they were looking for recruitment videos to showcase the company culture through staff stories and highlight their values and mission as a firm, to bolster recruitment efforts. We sat down with their solicitors of varied experience levels, and discussed their journeys and how they relate to the firm. After filming, Watkins & Gunn was awarded UK’s Best Workplaces recognition and later won the Workplace Wellbeing Award at the Wales Business Awards 2024. The first video of six, is about Aisha.
Hiring Perspective
Think about your hiring applicants journey. Solicitors have plenty of options of firms, so what’s going to make them choose yours, and cut through costly recruitment fees? Is company culture and values important to them? They’re likely jumping from website to website, reading great walls of text, all in the hopes of finding the perfect firm. Recruitment videos save them time, as once they find your videos, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act. Legal video marketing proves to be the way forward time and time again for engaging and winning more business.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
The Success Seminar
Success Seminar
We produced a promotional video for the Success Seminar to help them showcase an event they have planned targeted at successful men, looking at finances, mental health, goals, and more.
Video Production
Attention spans are short – we ensure you get your message across effectively. Your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, and focus on your unique selling points, in order to achieve more sales and increase your brand awareness. We’ll ensure we do the competitor analysis, and brainstorm ideas to ensure you stand out in video.
CFeleven
CFeleven
We produced a promotional video and photography package for CFeleven to capture the customer experience when visiting the restaurant and popular gin bar. Looking at the various services they offer and the overall fantastic atmosphere, this package was designed for their website and social media, to release high-quality, consistent and engaging content moving forward.
Experiences
Capturing experiences though video proves to be the most effective way of communicating what a business has to offer, offering a first-hand perspective of the customers experience, whether that's hiking up stunning mountains, visiting your local independent restaurant, trying a new sport, and much more.
Video Production
Attention spans are short – we ensure you get your message across effectively. Your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, and focus on your unique selling points, in order to achieve more sales and increase your brand awareness. We’ll ensure we do the competitor analysis, and brainstorm ideas to ensure you stand out in video.
Insole Court
Insole Court
We produced a drone video for Insole Court to showcase their stunning mansion from the sky with aerial cinematography. Capturing the mansion, gardens, and surrounding area helps show potential visitors what they're in for. Aerial cinematography has an unmatched ability to showcase things on a grandiose, higher level.
Drone Videos
Drones have created a valuable additional dimension for video in recent years, being able to capture things from new heights (pun intended), such as stunning golf resorts, architectural masterpieces and cars driving through the woods and up through the mountains.
Jake Weller – Quiet Town
Jake Weller
We produced a music video for Jake Weller's song 'Quiet Town', which looks to capture the story behind the lyrics and an insight into Jake's psyche.
Stories
A song is a story, and a story deserves to be captured with a video. Looking at why a song was written, the deeper meaning behind the lyrics, and creating characters with a storyline can bring another level to the music industry and artists brand.
Music Videos
Add an extra dimension to a soundtrack, with a music video. There’s the opportunity to build another layer of emotional attachment, and exploit a broader range of video styles to stamp your individual artistic style on the production.
Clocks and Colours – Black Widow
Black Widow
As part of a series of brand films for Clocks and Colours, we wanted to produce bold, impactful stories to emphasis the personality and the symbolism behind their jewellery. Everything from the script to the tone to the editing had to reflect Clocks and Colours and their strong brand image.
Brand Films
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. We help you tell a story, connecting the audience to your brand’s core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.
Clocks and Colours – Hyperion
Hyperion
As part of a series of brand films for Clocks and Colours, we wanted to produce bold, impactful stories to emphasis the personality and the symbolism behind their jewellery. Everything from the script to the tone to the editing had to reflect Clocks and Colours and their strong brand image.
Brand Films
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. We help you tell a story, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.
Clocks and Colours – North Star
North Star
As part of a series of brand films for Clocks and Colours, we wanted to produce bold, impactful stories to emphasis the personality and the symbolism behind their jewellery. Everything from the script to the tone to the editing had to reflect Clocks and Colours and their strong brand image.
Brand Films
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. We help you tell a story, connecting the audience to your brand’s core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.
Aligned with Love
Aligned with Love
We produced a promotional video for Aligned with Love to help them showcase the fantastic work they do with couples in helping them heal and repair their relationships.
Video Production
Attention spans are short – we ensure you get your message across effectively. Your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, and focus on your unique selling points, in order to achieve more sales and increase your brand awareness. We’ll ensure we do the competitor analysis, and brainstorm ideas to ensure you stand out in video.