SinclairsLaw is a highly reputable law firm that offers various legal services but is most known for their special educational needs law. We’ve been working with them for a while now on a variety of educational marketing projects. They wanted us to evolve their in-house video podcast production with a higher quality production and strategy. Since our involvement with the video podcast filming, the engagement has increased strongly. This leads too overwhelming amounts of enquiries for the firm, by helping their audience with excellent educational content. As part of our legal video production services we’ve also filmed ‘on the road’ episodes for the firm.

The importance of educational marketing can not be overstated, as if a business truly captures the trust and respect of a dedicated audience, they can be see as THE experts in that sector, leading to constant, loyal business. Now, educational videos are obviously designed for educational and insightful purposes, but crucially not to directly sell a service, instead showcasing expertise in a subject and giving back with high-quality content, positioning your business as industry leaders. Such as FAQ Videos for your website, video podcast production filming, industry insights, hot topics, and similar areas. Thinking about things with yourself as a customer, what matters to you? Does people helping you solve your problems or educate you for free help earn your trust?

Attention spans are short – we ensure you get your message across effectively, especially when it comes to video podcasts. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.